SixtyFour
Launch film
- Client
- Saarth Shah, co-founder
- Stage
- Seed, YC
- Type
- Cinematic launch + 3-month campaign
- Year
- 2026
What followed the film
1.5M+
Impressions across the three-month campaign
3.6x
Monthly demos booked, from 40 to 145
250K+
Impressions on the May launch-week film
Chapter 01
The call
Saarth and the record behind a name
The product I had to make visible
Saarth Shah — SixtyFour, “AI agents for people intelligence.” Point it at anyone and it returns the record: other accounts, bans, complaints, everything the internet quietly knows. Seed, YC, already selling.
Where the company stood
$6mm+ raised, $2mm+ revenue milestone.
Chapter 02
The problem
Security, not surveillance
The power people are scared of
SixtyFour has the kind of power people are scared of. In the wrong hands, it’s a bad-guy tool.
The positioning
So this was never about features — it was about positioning: making it unmistakable this is a bad-guy tool for the good guys.
“We don’t want millions of haters — it has to come off as a security company, not a surveillance company.”
Chapter 03
The film
Give the power to the good guys
I pointed the power at a villain.
Let the audience choose a side
So I pointed the power at a villain: a marketplace fraudster — fake listings, a stolen identity — with SixtyFour pulling his whole record as the good guys close in. The creepy capability becomes the hero’s weapon, and the audience roots for the person wielding it.
Behind the frames
Chapter 04
The drop
A hero film, then a summer of films
Keep the films coming
Hero film from Saarth’s account, then a new film most weeks all summer, each posted by a founder. The “You’ve been Sixtyfoured” cut trended; demos booked within hours.
Introducing the world's first way to screen for fraud on platforms you shop from every day. Every marketplace runs on sellers it has never met. Sellers sign up under stolen identities, post fake listings, and slip back under new accounts after a ban. Now our agents catch them…Read the original post on X ↗
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ReleaseMay 26 · 11:59 AM ET
Cinematic Hero - Launch Week
- 250K+ impressions
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02Jun 24
Fake Marketplace Sellers
UI Motion Graphic / Super cut
- 73.1K views
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03Jun 25
“You’ve been Sixtyfoured”
UI Motion Graphic / Super cut
- 250K+ Views | 223 Comments | 2.2k Likes
- 10+ Demos Booked within the first couple hours
- Displayed on ‘Whats trending’ Column on Twitter
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04Jun 29
Teaser
Watch on X -
05Jun 30
Product supercut
UI Motion Graphic / Super cut
Watch on X -
06Jul 1
Roham Walk Through
Watch on X -
07Jul 15
Founders Journey
Watch on X -
08Jul 23
Cinematic Short Advertisement
Watch on X -
09Aug 7
Atlas Launch: UI Motion Graphic
Watch on X
Chapter 05
The result
The films and the wider team effort
Across the campaign
$65K → $1.7M ARR across the campaign · monthly demos 40 → 145 (3.6×) · 1.5M+ impressions · their biggest revenue month on record. The films were one part of a wider team effort.
$65K$1.7M
During the launch and three-month campaign I worked on, SixtyFour’s ARR grew $65K → $1.7M. The films were one part of the team’s wider go-to-market work.
My campaign window: June 20th – September 20th
- Monthly demos booked grew from 40 to 145, a 3.6x increase
- 1.5M+ impressions across the three months, organic, founder-account distribution
- 73.1K views on the marketplace fraud launch post
- SixtyFour's largest revenue month on record across a 16-month tracking window
- $250K+ collected in July alone, tracking to $300K+ by EOM (per founders)
Michael LiangDirector, Veridian Studios
